Privacy Policy

Last updated: April 2026

Overview

Premier Eye Associates (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services across our Auburn, Opelika, and Prattville, Alabama locations.

Information We Collect

We may collect the following types of information:

Information you provide directly: When you book an appointment, fill out a contact form, or communicate with us, we collect your name, email address, phone number, and any other details you choose to share.

Information collected automatically: When you visit our website, we automatically collect certain data including your IP address, browser type, pages visited, and time spent on the site. This is collected through tools like Google Analytics.

Health information: As an optometric practice, we may collect health and vision related information necessary to provide eye care services. This information is handled in accordance with HIPAA regulations.

How We Use Your Information

We use the information we collect to:

  • Schedule and manage your appointments
  • Respond to your inquiries and communicate with you
  • Improve our website and services
  • Send appointment reminders or health updates relevant to your care
  • Comply with legal and regulatory obligations

We do not sell, rent, or trade your personal information to third parties.

Google Analytics

Our website uses Google Analytics to help us understand how visitors interact with our site. Google Analytics collects data such as pages visited, time on site, and general location. This data is aggregated and anonymized. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

HIPAA Compliance

As a healthcare provider, Premier Eye Associates complies with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is collected, stored, and shared only as permitted by law and as necessary to provide you with care. For full details on how we handle your health information, please refer to our Notice of Privacy Practices available at our offices.

Cookies

Our website may use cookies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and understand site usage. You can control cookie settings through your browser at any time.

Third Party Links

Our website may contain links to third party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

Children’s Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly remove it.

Your Rights

Depending on your state of residence, you may have rights regarding your personal data including the right to access, correct, or request deletion of your information. To exercise any of these rights, please contact us directly.

Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date at the top. We encourage you to review this page periodically.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Premier Eye Associates Auburn, Opelika & Prattville, Alabama
(334) 539-5391
info@premiereye2020.com
https://premiereye2020.com